About Gastronomic Salt Lake City
Founded in 2007 by Stuart Melling, Gastronomic Salt Lake City (GSLC) is Utah’s oldest, continually operating, independent website focused on the Utah food and beverage industry. The award winning website has been been featured by the Salt Lake Tribune, Deseret News, Visit Salt Lake, Utah Stories, City Weekly and more.
The GSLC audience not only represents a who’s who in the Utah dining scene, from writers, bloggers and TV personalities but includes thousands of hungry diners and travelers; in the final phase of deciding where to dine.
About Stuart Melling
Stuart Melling is the chief writer for GSLC and has covered the Salt Lake food scene for nearly a decade having also spent time as a freelance restaurant critic to the Salt Lake Tribune, 2011-2016. Stuart continues to freelance for local publications including the Salt Lake Tribune, The Utah Review, Utah Stories and others.
Stuart has a proven track record of successful online marketing for multiple businesses across various industries; with more than fifteen years experience in PPC, SEO and social media marketing.
About Local Partner
Local Partner offers Utah’s best food and beverage businesses a broad, persistent connection with GSLC readers, followers and subscribers. Local Partners receive a range of tools to engage readers, including but not limited to:
Release of all relevant business news through GSLC including press releases, menu updates, staffing changes, events and more. We will also guarantee access to our event listings for your businesses events, classes and meals.
Customized page asset on www.gastronomicslc.com related to the Local Partner’s core business. Optimized and monitored, we aim to send increasing amounts of qualified search traffic to your business website (one page asset per contract). Examples include:
Best Japanese restaurant, Naked Fish:
Best Italian restaurant, Caffe Molise:
Brunch in Salt Lake City, Avenues Proper:
A banner for your business is added to our rotating banner of all Local Partners. This rectangular banner, (300 X 250 pixels), appears on top right side of every page on the GSLC site.
Unlike traditional fire and forget advertising options, Local Partner is a year long commitment to work with your business, understand your USP and ultimately connect your brand to our highly engaged grass roots community.
In 2016 page views on www.gastronomicslc.com grew more than 14% YoY with a total of 210,971 page views breaking down as follows:
Year to date 2017:
Total combined social followers: 11,864
Gastronomic SLC on Twitter
4,157 twitter followers
Gastronomic SLC on Facebook
Gastronomic SLC on Instagram
468 viewers (14,000 flips)
268 recipients (44.6% open rate)
The above data points were calculated as of April 26th, 2017.
Our readers, followers and subscribers are completely opt-in; they turn to GSLC in order to make informed purchasing decisions and routinely share our expert guidance with friends, family and colleagues.
Cost and ROI
Local Partner is priced at $250 per year, payable up front for one year. For multiple restaurants please ask about our agency rates.
In terms of pure ROI, we often point to our CPC numbers. Every business differs based on the type and amount of news items we’re provided to release and support – but some of our better performing Local Partners see CPC rates from as low as 25 cents.
While we can’t promise any precise number, we routinely see our more active Local Partners achieve results substantially lower than $1 CPC. We believe that represents a uniquely affordable marketing expense alone. By way of comparison, below are expected CPC costs via Google Adwords (as estimated by SEMrush.com, dated July 27th 2016):
$2.56 | best restaurant in salt lake city
$2.50 | fine dining salt lake city
$1.66 | dining in salt lake city
$1.32 | salt lake restaurants
$2.54 | steak house salt lake city
$1.95 | japanese restaurant salt lake city
As of Summer 2016 our current local partners include
BTG Wine Bar
Current Fish & Oyster
Cafe Trio Cottonwood
Cafe Trio Downtown
Even Stevens Sandwiches
Goldener Hirsch Inn
Naked Fish Japanese Bistro
Proper Burger Co
Proper Brewing Co
I represent a number of top restaurants and I regularly rely on Gastronomic SLC as a great media partner. They are a big asset in helping me get timely, pertinent information out to a focused, engaged audience of foodies that are actively seeking out information on dining in Salt Lake.
Karen Boe, Boe Marketing
GastronomicSLC.com has a rare dedication to getting below the surface to help readers gain a deeper understanding of restaurants and artisan food in general.
Matt Caputo, Director of Marketing, Tony Caputo’s Market & Deli.
The Gastronomic site is what grass roots-word of mouth advertising, and education is all about. It’s an opportunity for us to reach a very sophisticated and attuned clientele.
Mark Robbins, Franchisee, Ruth’s Chris Steak House SLC
GastronomicSLC.com offered a very useful and accessible platform for us to promote the Park City Food & Wine Classic. The website allowed us to reach some of Salt Lake’s most discerning diners, with the minimum of fuss.
Gail Wiltshire, Team Player Productions