Local Partner

About Gastronomic Salt Lake City

Founded in 2007 by Stuart Melling, Gastronomic Salt Lake City (GSLC) is Utah’s oldest, continually operating, independent website focused on the Utah food and beverage industry. The award winning website has been been featured by the Salt Lake Tribune, Deseret News, Visit Salt Lake, Utah Stories, City Weekly and more.

The GSLC audience not only represents a who’s who in the Utah dining scene, from writers, bloggers and TV personalities but includes thousands of hungry diners and travelers; in the final phase of deciding where to dine. Make sure your business is their destination.

About Stuart Melling

Stuart Melling is the chief writer for GSLC and has covered the Salt Lake food scene for nearly a decade having also spent time as a freelance restaurant critic to the Salt Lake Tribune, 2011-2016. Stuart has also written for other local publications such as The Utah Review, Utah Stories and others.

Stuart has a proven track record of successful online marketing for multiple businesses across various industries; with more than seventeen years experience in PPC, SEO and social media marketing.

About Local Partner

Local Partner offers Utah’s best food and beverage businesses a broad, persistent connection with GSLC readers, followers and subscribers. Local Partners receive a range of tools to engage readers, including but not limited to:

PR Channel
Release of all relevant business news through GSLC including press releases, menu updates, staffing changes, events and more. We will also guarantee access to our event listings for your businesses events, classes and meals. We will work to increase and your brand awareness year long.

Social Media Exposure
Re-promotion of this important information through our relevant social networks that reach thousands and thousands of end readers, such as Twitter, Facebook, Instagram and more. We will work to amplify your message on social, growing your reach and influence.

Page Asset
Customized page asset on www.gastronomicslc.com related to the Local Partner’s core business. Optimized and monitored, we aim to send increasing amounts of qualified search traffic to your business website (one page asset per contract).

Examples include:

Best Japanese restaurant, Naked Fish:
https://www.gastronomicslc.com/best-japanese-restaurant-salt-lake-city/

Best Italian restaurant, Caffe Molise:
https://www.gastronomicslc.com/italian-restaurants-salt-lake-city/

Brunch in Salt Lake City, Avenues Proper:
https://www.gastronomicslc.com/brunch-salt-lake-city/

Advertising Banner
A banner for your business is added to our rotating banner of all Local Partners. This rectangular banner (300 X 250 pixels) appears on top right side of every page on the GSLC site.

Unlike traditional fire and forget advertising options, Local Partner is a year long commitment to work with your business, understand your USP and ultimately connect your brand to our highly engaged grass roots community.

The numbers

In 2016 we saw 210,000 page views. This grew to 223,000 in 2017 breaking down as follows:

January 14,888
February 15,168
March 17,943
April 16,506
May 16,049
June 23,046
July 19,778
August 15,950
September 19,054
October 20,417
November 24,268
December 20,724

While we don’t have access to our peers website data, public data exists to show a comparative view of web traffic. The following SEMrush Rank data is courtesy of the SEMrush tool. It represents a relative standing of traffic to all websites in the United States; lower is better, data compiled November 3rd, 2017:

148K | gastronomicslc.com
165K | utahstories.com
172K | saltlakemagazine.com
214K | slugmag.com
430K | parkcityrestaurants.com
433K | parkcitymag.com
509K | dininginutah.com
908K | slcfoodradar.com
978K | theslcfoodie.com
1400K | dishingpc.com
2600K | devourutah.com
4100K | slceats.com

Total combined subscribers and followers: 14,657

Gastronomic SLC on Twitter
4,259 twitter followers

Gastronomic SLC on Facebook
4,756 fans

Gastronomic SLC on Instagram
4,294 followers

Flipboard
597 viewers (18,000+ flips)

Mailing list
460 recipients (41% open rate)

RSS
291 subscribers

The above data points were calculated as of March 31st, 2018.

Our readers, followers and subscribers are completely opt-in; they turn to GSLC in order to make informed purchasing decisions and routinely share our expert guidance with friends, family and colleagues.

Our current Local Partners

Our current local partners include: 3 Squares Inc. (Taste Of Wasatch), Alamexo, Avenues Proper, BTG Wine Bar, Caffe Molise, Cafe Niche, Cuisine Unlimited, Current Fish & Oyster, Kyoto, Feldman’s Deli, Log Haven, Meditrina, Oasis Cafe, Park City Restaurant Association, Porch, Proper Burger, Proper Brewing Co, Red Rock Brewing, Spencer’s For Steaks And Chops, Saffron Valley, Stanza Italian Bistro, Vida Tequila and Vine Lore.

Cost and ROI

Local Partner is priced at $250 per year, payable up front for one year. For multiple restaurants please ask about our agency rates.

In terms of pure ROI, we often point to our CPC numbers. Every business differs based on the type and amount of news items we’re provided to release and support – but some of our better performing Local Partners see CPC rates from as low as 25 cents.

While we can’t promise any precise number, we routinely see our more active Local Partners achieve results substantially lower than $1 CPC. We believe that represents a uniquely affordable marketing expense alone. By way of comparison, below are expected CPC costs via Google Adwords (as estimated by SEMrush.com, dated January 26th, 2018):

$3.58 | dining in salt lake city
$2.56 | best restaurant in salt lake city
$2.55 | steak house salt lake city
$2.51 | fine dining salt lake city
$1.95 | japanese restaurant salt lake city
$1.01 | salt lake restaurants

Testimonials

I represent a number of top restaurants and I regularly rely on Gastronomic SLC as a great media partner. They are a big asset in helping me get timely, pertinent information out to a focused, engaged audience of foodies that are actively seeking out information on dining in Salt Lake.
Karen Boe, Boe Marketing

GastronomicSLC.com has a rare dedication to getting below the surface to help readers gain a deeper understanding of restaurants and artisan food in general.
Matt Caputo, Director of Marketing, Tony Caputo’s Market & Deli.

The Gastronomic site is what grass roots-word of mouth advertising, and education is all about. It’s an opportunity for us to reach a very sophisticated and attuned clientele.
Mark Robbins, Franchisee, Ruth’s Chris Steak House SLC

GastronomicSLC.com offered a very useful and accessible platform for us to promote the Park City Food & Wine Classic. The website allowed us to reach some of Salt Lake’s most discerning diners, with the minimum of fuss.
Gail Wiltshire, Team Player Productions